Course Overview

This course gives an overview of the components of a successful digital marketing strategy and plan for small to mid-sized businesses. The course will also provide a practical & useful framework to evaluate your current marketing strategy and to create a marketing plan to take your brand awareness, traffic, and lead generation to the next level.

This course is conducted in cooperation with Marketigation Digital Marketing.

Learning Outcomes

After this course you will be able to understand:

• Why a mission statement, a vision, and a business plan are important to organisations.
• How to make the marketing mix work for your business.
• The best ways to use SWOT analysis to create a marketing plan.
• How to increase brand awareness, traffic, and lead generation using key marketing strategies.
• How to create a marketing plan for your business.

On the Job Outcome

You will obtain a complete understanding of core marketing concepts and strategies to be able to promote your business more effectively.