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Drive Brand Awareness, Traffic & Sales

Drive Brand Awareness, Traffic & Sales
  • Name:
    Drive Brand Awareness, Traffic & Sales
  • Duration:
    3 hours
  • Audience:
    Entrepreneurs, managers and staff members
  • Delivery:
    Instructor Led (Instructor: Todd O'Donnell)
  • Price:
    $149 + GST
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Course Overview

This course gives an overview of the components of a successful digital marketing strategy and plan for small to mid-sized businesses. The course will also provide a practical & useful framework to evaluate your current marketing strategy and to create a marketing plan to take your brand awareness, traffic, and lead generation to the next level.

This course is conducted in cooperation with Marketigation Digital Marketing.

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Topics

  • Mission, vision and business plan
  • The marketing mix
  • SWOT analysis of your current marketing strategy & tactics
  • Key digital marketing strategies & channels
  • Marketing plan for your business

Learning Outcomes

After this course you will be able to understand:

  • Why a mission statement, a vision, and a business plan are important to organisations.
  • How to make the marketing mix work for your business.
  • The best ways to use SWOT analysis to create a marketing plan.
  • How to increase brand awareness, traffic, and lead generation using key marketing strategies.
  • How to create a marketing plan for your business.

On the Job Outcome

You will obtain a complete understanding of core marketing concepts and strategies to be able to promote your business more effectively.

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